Investing heavily in Search Engine Optimisation (SEO) from the moment your start-up has a website is not the best strategy for all businesses, but we have seen hundreds of success stories over the years where SEO has played a part.
If your business is a completely new concept that has almost no search volume then it wouldn’t be worth spending money on SEO. However, if you are joining a competitive or established market there will unsurprisingly be competition and therefore a need to put some budget behind SEO.
There are 2 main aspects of SEO. The first is onsite SEO, and the second is offsite SEO (acquiring links). Onsite SEO should be considered as early as possible in the business planning and web development stage of the business. Onsite SEO is not something that costs vast amounts of money; it simply requires planning, research and implementation during the website build. This is essential for all websites and is a prerequisite for the second aspect of SEO.
The second aspect requires more time, budget, research, strategy and planning. If you want to compete for high volume, high reward competitive keywords it is nigh on impossible to do this on the cheap. Your competitors will have secured their position at the top of the search engines through time, money and effort too.