Would you like your brand’s visual story told to more people?
Since Facebook purchased Instagram in 2013 it’s grown from 90 million users to over half a billion users today, making it the fastest growing social network. Every business can tell a visual story, be it corporate or creative, and many big brands are now using Instagram advertising to amplify this.
While it’s all about the visual story on Instagram, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Instagram have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service.
Once that story has begun, we can help you amplify it and because Instagram is owned by Facebook we can take advantage of their rich targeting options. We can target people by demographics, locations, education, work, interests, behaviours, and even life events, such as having a child or moving house. Layering these together means we can define audience very clearly and present them with adverts that drive results.
We can also build Custom Audiences, which allows us to target users more specifically. A common example of this is creating a list of people who have visited your website already and shown interest in your product or service. Another example would be uploading an existing email list you have to show them adverts on Instagram.
As an Instagram advertising agency, we manage paid campaigns for brands across many sectors. The Instagram advertising landscape changes day by day with new advertising formats and optimisation opportunities being introduced all the time. It’s our job to stay on the pulse so having one of our Instagram specialists work for you means your business will always be on utilising Instagram advertising in the best way possible.