What is Pay Per Click?
PPC (or Pay-Per-Click) is a model of digital marketing where the advertiser pays a fee every time one of their ads are clicked. PPC is an effective way to bring people to your website and can be very profitable if managed correctly.
What is Google Adwords?
Perhaps the most popular PPC system in the world, Adwords allows businesses to create ads that will show on Google’s search engine results and other related properties. Google Adwords is a PPC platform where users bid on keywords and pay each time a user clicks on their ad.
How do we manage PPC Campaigns?
Once we have performed thorough Keyword Research to identify your most profitable keywords we will make daily adjustments to your campaign. These changes include (but are not limited to) adding additional keywords, excluding negative keywords that won’t convert, refine landing pages, ad schedule and demographic targeting.